Russia: Heineken started to produce Zlaty Bazant beer in Russia
Heineken Group in Russia announced on February 10 the start of Zlaty Bazant beer production in Russia. The beer will be bottled at Heineken's subsidiary - OOO Heineken Brewery in Saint Petersburg.
Zlaty Bazant is one of the most famous brands of foreign beer on the Russian market which is marketed on the RF territory over 35 years. “We believe this beer will occupy a key position in Heineken’s Russian brand portfolio and in the licensed segment of the beer market,” the company’s president for Russia, Roland Pirmez, said.
Over the year Heineken Group has purchased five breweries in Russia: "Volga" (Nixhny Novgord), "Shikhan" (Sterlitamak), "Sobol" (Novosibirsk), "Patra" (Ekaterinburg) and "Stapan Razin" (Saint Petersburg) as well has signed an agreement on the acquisition of Baikal Brewery Company from Renova and Ivan Taranov Breweries.
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